With Nicolas Galantini, AJL Consulting and Sandra Roig, Marketing Manager, AB Apartment Barcelona
It is clear to us all that all travel and hospitality verticals have been strongly impacted by the current COVID-19 crisis. Everyone is trying their best to save their business and prepare for recovery. The short-term rental industry is expected to be one of the fastest recovering travel verticals, however, we all know that the landscape will have changed tremendously by the time bookings start to return. Watch below for one of our guest speakers, as part of the AJL Profitability Hub online conference, discuss emerging trends for the professional short-term rental industry.
For each session, you are welcome to post a question, via Sli.do and we will endeavour to answer as many questions as possible at the live wrap-up event.
To submit a question for the speakers click the Sli.do link and use event code: #77998
It is a common belief in the short-term rental industry that generating direct bookings for urban destinations is too costly. That it is impossible for a property manager to build a strong direct channel in an urban environment.
AB – Apartment Barcelona, one of the main property managers in Barcelona has succeeded in this endeavour and during this session will discuss, with Sandra Roig, marketing manager, how they have succeeded to do this.
Sandra is a marketing professional with more than 20 years’ experience, half of which have been spent working in Digital Marketing.
During her career, Sandra has worked for companies such as GE, Bayer Healthcare and Siemens as well as provided Digital Marketing classes for some of Barcelona’s Tourism Schools. Sandra also speaks 6 languages including English, German, Russian and Italian. She runs a digital agency in Barcelona, that manages a wide range of projects, including SEO, SEM and SMM, and other digital tools for different types of customers.
Since founding AB Apartment Barcelona in 2007, the business has been awarded by Google as an example of best practice in E-commerce & featured in a book called “Digital Tourism Marketing” as an example to follow.
For the past 3 years, AB Apartment Barcelona’s Blog has been nominated as one of the best blogs about travel in Barcelona.